Wine economics

Saturday, December 08, 2007

Are the Aussies going the way of the French?

For a long time the French thought that there was no other red wine than French reds. Then came the Californians and Australians and the French got clobbered in the supermarkets, particularly in England.

Now Tesco tells the Australian winemakers to shape up. The reaction of some Australian winemakers is less than polite. Perhaps the Aussies have developed wine hubris more quickly than the French.


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