Wine economics

Saturday, September 23, 2006

Yet another "Paris tasting"

The reputation of California wines was tremendously boosted, when, in a famous blind tasting that took place in Paris in 1976, California wines outshone French wines. The celebrate the 20th anniversary of the event a similar tasting was held again this year - and California wines again won the competition. Now some people organize another tasting, the Decanter reports.

Such events are concerned with rating the top of the crop, or in Chris Anderson's world view, with finding the hits at the head of the wine quality curve. In a way, they are an old-style ritual. The wine quality curve has a long tail and the money probably is in the tail of the curve: the many wines that are both affordable and a pleasure to drink. Such events are no use in shedding light on the long tail of good wines.



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